Twinkle & Giraffe Designs – Brand Refresh & Product Line Expansion

Twinkle & Giraffe Designs is a playful, heartfelt brand creating educational and keepsake products for children and families. This project began with a logo redesign to evolve the brand’s visual identity into something more modern, versatile, and scalable across product lines.

The new logo balances elegant minimalism with a gentle, whimsical touch—featuring clean, hand-crafted typography that appeals to both parents and little ones. It simplifies the original illustrated mark into a refined logotype that can seamlessly integrate across packaging, product labels, and digital media.

From there, the updated identity was applied to a growing suite of products:

- “Expecting You” Pregnancy Journal – A beautifully designed floral keepsake
- Birth Plan Inserts – Clean and organized with room for personalization
- Growth Charts & Tracing Boards – Fun, educational, and designed for daily use
- Milestone Cards & Invitations – Bright, joyful designs to mark life’s special moments
- Positive Prints – Illustrated affirmations for children’s spaces

This brand transformation ensured consistency while allowing each product to carry the joy, softness, and emotional connection that define Twinkle & Giraffe Designs.