Callista Bridal Boutique – Branding & Graphic Design Project

The Callista Bridal Boutique brand was developed to evoke timeless elegance and femininity. The identity centers around a refined, script-based logo that balances classic sophistication with modern charm—perfectly suited for a boutique specializing in bridal wear. The project included full visual branding, from signage to packaging and printed materials.

The logo design features elegant custom typography with gentle curves, giving the brand a luxurious and welcoming presence. Paired with a soft, muted color palette and delicate floral illustrations, the brand visuals reflect grace, romance, and attention to detail—qualities that resonate with Callista’s clientele.

This project encompassed logo creation, storefront signage mockups, hang tag design, and botanical illustration work. Every element was carefully crafted to ensure cohesion across physical and digital touchpoints, resulting in a visually compelling brand that communicates beauty, trust, and timeless style.