BLESS Women Empowerment – Logo Redesign & Visual Identity

BLESS is a dynamic initiative focused on uplifting and empowering women across various spheres of life. This branding project aimed to capture the strength, elegance, and purpose of the organization through a refined and empowering visual identity.

The redesigned logo features a custom serif wordmark with elegant flourishes to evoke both power and grace. The incorporation of bilingual text (Arabic and English) ensures cultural relevance and inclusivity, amplifying the brand’s global and local impact. The Arabic type is thoughtfully styled to harmonize with the Latin letterforms, symbolizing unity and respect for diverse identities.

The palette blends warm gold, soft pinks, and grounded neutrals—chosen to convey balance between sophistication and compassion. The Ethereal and Cherston fonts were used to craft a timeless yet modern aesthetic.

Deliverables included:

- Logo variations for different contexts
- Arabic–English lockups
- Print mockups such as mugs and stickers
- A full brand colour system and font guideline

This project celebrates visual storytelling for a cause—transforming a message of empowerment into a confident and cohesive brand presence.