La Sorbetière – Brand Identity & Packaging Design

La Sorbetière is a nostalgic nod to traditional ice cream parlors, blending vintage charm with a fresh, whimsical identity. Tasked with rebranding this beloved creamery, the goal was to create a visual world that feels timeless, joyful, and irresistibly sweet.

The centerpiece of the brand is a hand-illustrated sundae, combining a playful color palette of strawberry pink, vanilla cream, and icy blue. The typography draws inspiration from classic Parisian script, paired with modern sans-serif details to communicate both tradition and clarity.

Deliverables included:

- Illustrated logo and shop signage concepts
- Ice cream cone packaging design
- Branded business cards with angled colour blocking
- Interior branding for shop ambiance and customer experience

This project brings together storytelling and strategic design, reimagining an old-fashioned creamery for a new generation of dessert lovers.